The Weekly Vlog

Overcoming Psychological Reactance

Sep 09, 2026
 

Click here to explore The Resourced Self event.

Have you ever decided “I’m done with sugar,” only to hear a voice in your head immediately say, “You can’t control me—I’m going to get a donut!”?

If so, you’re not broken or even that unusual. That response has a name: psychological reactance. It’s the surge of desire that can happen when something suddenly feels forbidden or taken away. We all experience it to some degree, but for some people, protecting autonomy is a particularly strong personality trait. This may be especially true for people who are highly independent, skeptical of rules, or inclined to challenge anything that feels controlling.

When “I Can’t” Makes You Want It More

In Bright Line Eating, that can create an inner conflict. In “parts work” terms, which is related to the Internal Family Systems framework we often talk about in Bright Line Eating, there’s an underlying drama happening. One part of us—the food manager—may love the structure of the Bright Lines. Finally, there’s a clear plan to follow! But another part of us may rise in rebellion: “You can’t tell me what I can and can’t eat.”

In terms of the underlying neuroscience, what’s happening is that the amygdala sounds the alarm before the prefrontal cortex can evaluate whether this is a reasonable boundary, perhaps even something we want to follow and have chosen for ourselves. The amygdala quickly activates the “fight” part of our fight-or-flight system, and you experience psychological reactance.

The good news is that we can work with that rebel part instead of fighting it.

Three Ways to Work with Psychological Reactance

  • Change the way you express your choices. Instead of saying, “I can’t eat sugar,” try, “I choose not to eat sugar today.” Remind yourself that you are an adult and a free agent. You can eat anything you want. You’re choosing to follow your Bright Lines because you want the benefits that come from them: better health, clearer thinking, more peace around food, and greater self-respect. When the choice feels like an expression of your own free will, the rebel part has less to fight against.
  • Talk directly to the rebel part. You can actually thank it for protecting your autonomy. “I see you. I hear you. Thank you for keeping me free.” Then invite it to work with you instead. Give that part of you a new job, perhaps rebelling against the food industry that’s working to make money off keeping people hooked and sick, rather than rebelling against your own freely-chosen food plan. Let that independent part of you become an ally in protecting the life you’re wanting to build.
  • Focus on what you’re gaining, not what you’re losing. Bright Line Eating can sound like a list of restrictions: no sugar, no flour, no snacking. But what are you getting in return? Maybe your blood work is improving. Maybe the scale is moving, the food fog is lifting, your thinking is clearer, your mornings feel better, or you’re developing friendships and greater trust in yourself. These gains matter. Keeping your attention there can help prevent your Bright Lines from feeling like something being taken away.

Choosing Freedom

Psychological reactance doesn’t mean you’re incapable of keeping Bright Lines. It means a protective part of you is responding strongly to a perceived loss of freedom.

The goal isn’t to crush that part. It’s to reassure it: I am free. I am choosing this. When we bring our prefrontal cortex back online and reconnect with the reasons we want to stay Bright, the structure can begin to feel less like restriction and more like a choice we’re making on our own behalf.

Going Deeper With Inner Work

If you recognize psychological reactance strongly in yourself, this kind of inner work can be especially valuable. This week, I’m offering several free educational resources on finding inner peace and becoming deeply resourced, including a webinar and a Masterclass. Registration is also open for The Resourced Self. Use the link below to explore the free offerings while they’re still available.

Click here to explore The Resourced Self event.

Click here to listen to this episode on Bright Line Living™ - The Official Bright Line Eating Podcast.

Susan Peirce Thompson, Ph.D. is a New York Times bestselling author and an expert in the psychology and neuroscience of eating.  Susan is the Founder and CEO of Bright Line Eating®, a scientifically grounded program that teaches you a simple process for getting your brain on board so you can finally find freedom from food.

Register today for the free Bright Line Eating Masterclass!